In the sun-drenched hills of San Miguel, a child with a fierce scowl and untamed spirit tended his family’s olive grove. He never smiled for photos, never laughed at jokes—he was too busy picking each olive with his tiny hands, determined to craft the boldest oil anyone had ever tasted. His Original blend was smooth but strong, just like him. But when he infused his olives with fire-red peppers, his Spicy blend was born—a fierce kick of heat that mirrored the stubborn fire in his heart. Some say you can still taste his defiance in every drop.
With nothing but a photo of the Angry Indian, I was challenged to craft a brand and label for a line of small-batch, homemade olive oils poised to make waves in California’s Central Coast culinary scene. The collection features a smooth, virgin olive oil alongside a bold second SKU infused with spices and peppers for an extra kick.